Faithful readers (and promiscuous ones too):
I am going to San Francisco tomorrow to appear on a panel at the Inman Real Estate conference, returning Thursday. I hope to keep up with a more or less normal volume of posts, but my own commentary may be a bit thin.
You probably notice we have been experimenting with a service from Amazon that puts links in text. It appears to be a dud. I have asked Ed Wright to remove it. He wasn’t able to get to it yesterday, but hopefully it will be gone in the next day or so. Apologies for any inconvenience.
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Yves,
Thanks so much for getting rid of the irritating advertext. Somehow that’s the one form of advewrtising that still just drives me up the wall.
The contextual ad business model is fundamentally broken, since it requires accurate machine parsing of text, which turns out to be insanely difficult; so they just do keyword matching, which turns out to not work at all.
This is interesting and might be of use.
Customized Google Search
Secondly, you can also add a Google customized search on your site, which can either allow users to Google the web or, more effectively, index your site and allow users to do a site-search.
This is a powerful feature that Google is giving away free, and search is often a necessary requirement on even small web sites.
Again, sign-in to Adsense choose Adsense for search and grab the code-snippet for embedding into your HTML page – and hey presto you have an instant Google-powered search engine on your site, all for free.