Facebook Users Regularly Treated Like Guinea Pigs
A new Wall Street Journal story probes the frequency and casualness with which Facebook ran experiments with the explicit aim of manipulating users’ emotions. Some commentators pooh poohed the concern about the study, saying that companies try influencing customers all the time. But the difference here is that manipulation usually takes place in a selling context, where the aims of the vendor, to persuade you to buy their product, are clear. Here, the study exposed initially, that of skewing the mix of articles in nearly 700,000 Facebook subscribers’ news feeds, was done in a context where participants would have no reason to question the information they were being given.
While the controversial emotions study may have been Facebook’s most questionable study, it is the tip of an experimentation iceberg.
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